Resources Library by ANA

Sweden

This paper briefly describes a continuous market information system for the travel industry in Sweden and shows various applications and usage possibilities. The paper shows how the system can be used to monitor basic market volumes as number of...

Catalogue: ESOMAR Congress 1989

Authors: Bengt Sahlberg, Par Källeskog

Company: Burke, Inc.

September 15, 1989

Research on values and consumer trends in Norway

This paper is a brief presentation of the bi-annual survey called The Norwegian Monitor, an extensive survey mapping the value-pattern of the population. The value-pattern describes people's convictions and objectives in life, and can therefore...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Erik Dalen

June 15, 1989

A macro-simulation model of the cigarette market (German)

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Ernst Gehmacher, Franz Birk

Company: IFES - Institute for Empirical Social Research

June 15, 1989

The Produmer

The fact that certain forms of behaviour were, right from the start, labelled "consumption", while those adopting this behaviour were labelled "consumers", has had weighty consequences for the development of marketing theory. In this article, we...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Andrea Semprini

June 15, 1989

A macro-simulation model of the cigarette market

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Ernst Gehmacher, Franz Birk

Company: IFES - Institute for Empirical Social Research

June 15, 1989

Scan 5000

Scan 5000 is the first service tracking permanently consumer consumption and causal data related to the store where they are used to buy. In fact, only 6 % of the household are visiting occasionally large surface stores. In average, a french...

Catalogue: ESOMAR Congress 1988

Authors: Marc Gauguier, Alain Pioche

Company: Nielsen

September 1, 1988

The case for continuous monitoring of travel markets

This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Charles Ilsley

May 4, 1988

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: A. T. Wheeler, Martin L. James

June 15, 1986

Changing distribution channel relationship in the Eighties

Yugoslavia nowadays has a powerful textile and garments industry which is relatively evenly spread throughout her territory and which unites more than a hundred years of experience on the one hand, and energy and initiative of a young industry on the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Zivorad Zlatkovic, Mile Jovic

June 4, 1986